While simple in design, social media is a powerful tool to share your message, arguably one of the most powerful communication methods currently available in marketing. Let’s look at best strategies for communicating messages socially and how to execute powerful designs.

Types of Social Media

Let’s look at the various types of platforms that exist comprehensively:

  • Social networking
    Facebook, LinkedIn, Google
  • Microblogging
    Twitter, Blogs on Wordpress sites
  • Photo sharing
    Instagram, Snapchat, Pinterest
  • Video sharing
    YouTube, Facebook Live, Instagram Stories, Vimeo

Communication - the human connection - is the key to personal and career success.

Paul J. Meyer

Which platforms should I post on?

Well, it depends on your objectives and “product” but generally we look at the main 4 social media networks to get started:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin





Designing your social media posts

Visual communication is the most powerful way to express your message. When we think about user behaviour we know that people are scrolling on their computers or phones and are not reading as much as scanning.

Your posts should be:

  • simple, concise, communicating ONE key message
  • engaging, powerful, provocative?
  • colourful, eye-catching design
  • AODA compliant so clearly viewable by all users

We can help you create social media image templates that you can edit yourself in either Powerpoint or Photoshop.

Well-executed social media image designs

The best images are:

  • communicating your one key point
  • colourful
  • matching your visual identity and branding
  • sized and scaled appropriately for the platform

Various types of social content will keep your feed engaging, unique and on-brand. See our Instagram feed for a live demonstration of an effective social strategy.

Social media image examples