This inspiration post looks at the new logo design and identity system created for the Ontario Government. Design not by us. We read here that it cost $89k but we are having a hard time tracking down whom or which agency it was created by. Email us here if you know and we will update this post.

The new logo

The logo design is clean, simple, modern, and the style will age well.


The old logo

Once you see three figures in a hot tub there is no seeing anything else. This is the kind of thing you want to avoid against all costs when designing a logo!

Logo design tip: shop the design around and look for this type of feedback and then adjust or scrap the design.

The identity system

The illustrations are nice and simple and allow for a highly visual way to express the messages of the Government in a universal language.